YouTube superstar Jimmy Donaldson better known as MrBeast has filed a U.S. trademark application for MrBeast Financial, signaling plans for a downloadable app that could include cryptocurrency exchange services, payment processing, and more.
The filing was submitted on October 13, 2025, by his company Beast Holdings, LLC, and is currently awaiting assignment to a USPTO examiner. This would be the 53rd trademark in his portfolio if approved, joining brands like MrBeast Burger and Feastables.
The application outlines a comprehensive fintech platform, potentially blending entertainment with finance for MrBeast’s massive audience over 446 million YouTube subscribers.
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This move aligns with MrBeast’s prior crypto involvement, dating back to at least 2021. He’s invested in crypto startups, bought high-profile NFTs including at least eight CryptoPunks, and wallets linked to him have traded influencer-shilled tokens for reported profits of $13 million.
Recent reports also suggest his company Beast Industries previously pitched investors on crypto-linked products like credit cards and personal loans. Launching a real crypto exchange isn’t straightforward. If MrBeast Financial proceeds, Beast Holdings would need: Registration as a Money Services Business (MSB) with FinCEN.
State-level money transmitter licenses. Approvals from the SEC or CFTC, depending on the platform’s structure (e.g., handling securities or derivatives). Based on USPTO timelines, initial examination could happen by mid-2026, with final approval or rejection by late 2026.
Note that many companies file trademarks defensively to protect brand names, so this doesn’t guarantee a launch—though speculation is high given MrBeast’s track record of turning viral ideas into billion-dollar ventures.
Speculation that it might rival influencer-led banks, with one user noting: “From YouTube to burgers to crypto exchanges—millions of fans could enter crypto overnight.”
MrBeast’s Involvement with CryptoPunks NFTs
Jimmy Donaldson, aka MrBeast, dipped into the NFT world early, particularly with CryptoPunks—the iconic 10,000-piece Ethereum collection launched in 2017 by Larva Labs.
He’s best known for buying and later selling a batch during the 2020-2021 bull run, turning a tidy profit. However, as of October 2025, there’s no evidence he holds any CryptoPunks in his publicly tracked wallets.
MrBeast’s primary Ethereum wallet linked to his identity via public disclosures begins activity, initially focused on DeFi staking. Buys multiple CryptoPunks at low prices: individual costs ranged from ~$1,400 to $4,850 roughly 4-12 ETH at the time. At least 4-6 acquired here, per on-chain traces.
Announces owning 8 CryptoPunks in a Logan Paul podcast. Total holdings exceed a dozen when including prior buys. Floor price surges amid celeb hype (e.g., from celebs like Snoop Dogg and Eminem jumping in). He credits Gary Vee’s group call (with Logan Paul and 33 others) for the tip-off.
Highest sale is CryptoPunk #7200 for 120 ETH ~$389,500 USD at the time, bought for $2,166—netting over $387,000 profit (178x return). Other sales follow, with total profits from initial four Punks alone exceeding $1 million. Confirms selling all 8 publicly revealed Punks and likely the rest, making 20-30x returns overall. Shifts focus to other NFTs like VeeFriends (Gary Vee’s project).
On-chain analysis shows no CryptoPunks in his known wallets (e.g., 0x… addresses tied to Beast Holdings). Recent activity leans toward token investments (e.g., $ASTER) and his upcoming MrBeast Financial crypto exchange plans.
From the documented CryptoPunks sales, MrBeast pocketed millions—part of a broader $20M+ crypto profit tally across NFTs and tokens including Ethernity Chain and others. His strategy was buy-low during early hype, sell-high amid the 2021 boom.
His reveal contributed to CryptoPunks’ floor price pump—from ~$20K in early 2021 to peaks over $100K. Critics (e.g., on-chain investigators) have called it “insider trading lite” due to the celeb echo chamber, but no formal issues arose.
With his October 2025 trademark for MrBeast Financial including crypto exchange services, he’s circling back to crypto—but NFTs like Punks aren’t mentioned. His portfolio now favors BTC $1.5M+ HODL from 2021 and utility tokens over collectibles.
If MrBeast ever flips back into Punks unlikely given his business pivot, it’d make waves—his 446M+ YouTube subs could drive massive liquidity. Overall, this filing positions MrBeast as a potential disruptor in influencer fintech, but success hinges on navigating regulations and execution.
